Sustainable Development needs sustainable/responsible production and consumption. The consumer behaviour is the most unstable and unpredictable part of the entire supply chain and requires special attention. Concrete measures are highly complex. Reviews of interdisciplinary research literature on behavioural psychology, behavioural economics and consumer behaviour and an empirical analysis of selected countries worldwide with a view to sustainable food are presented.
Denmark serves as a ‘best practice’ case study. Common efforts and a shared responsibility of all stakeholders are needed. It takes pioneers of change who succeed in assembling a ‘critical mass’. Considering the strong psychological barriers of consumers and the continuing low market share of organic food, proactive policy measures are strongly demanded. Also further self-obligations of companies (CSR) as well as more transparency and simplification of reliable labels and certifications encourage a sustainable development.
Speaker: Prof. Dr. Wiltrud Terlau, International Centre for Sustainable Development – IZNE, Bonn-Rhein-Sieg University of Applied Sciences
Further information: https://www.h-brs.de/de/izne
Source: Announcement ARTS (Agricultural Sciences and Resource Management in the Tropics and Subtropics), 22.01.2019