Worldwide, people’s lives and experiences have been massively influenced by the mediatization of society. Economic, social and political structures have been shaped by (new) media. Especially the digital revolution of the Web 2.0 and social media have started to frame social and interpersonal relations in private and public communication. With the increasing mobility in media communication, mediatization has started to reach even remote parts of the world.
Women in the Western world have, in most part, been actively participating in this digital revolution, whereas in developing countries they often lack access, media literacy or the support of their personal environment. But also in the Western world, mediatization is in many ways gendered – women show gendered media adoption strategies, they engage in different activities, show specific preferences in media usage and are often confronted by mediatized gender stereotypes.
Mediatization as a concept tries to grasp this development on a meta level. As media change the way we communicate, an increasing mediatization and technization comes along with changing social processes of constructing the world. However, mediatization is also a political process, in which not every social group enjoys the same rights, experiences or preferences.
There is no single “media logic” impacting everyone and everything in the same way. Different media offer various influences, which become concrete in specific ways, depending on the social field that is mediatized. Gendered mediatization thus focuses on specific contexts and media-based activities, which are reflections of societal constructions of gender.
The aim of this international conference is to discuss this ongoing mediatization of present social and cultural fields with a gender perspective.
Conference: Mediatized Gender: Gender Perspectives on Mediatized Societies
Date: Thursday, September 22 – Saturday, September 24
Place: University of Bonn/Germany, Department for Media Studies/”Alte Sternwarte”
Papers – both theoretically oriented and/or empirically grounded are invited.
Papers may focus on:
- Women academics and careers in mediatized societies
- Media adoption and media practices
- Mediatized gender stereotypes
- Gendered identities in online media
- Gendered media cultures
- Global perspectives on gendered media
- Mediatized cultural diversity
- Gender perspectives on mediatization in developing countries
We encourage contributions on mediatization from different academic perspectives.
The conference is an international conference of the six-year DFG priority research program “Mediatized Worlds: Communication in the media and social change”. For further information on this program and the conference please visit the program’s homepage http://www.mediatizedworlds.net.
Please send your abstracts (not more than 400 words) by Saturday, June 18, 2011, to:
Prof. Dr. Caja Thimm
University of Bonn
Institute of Linguistics, Media and Sound Studies
Department of Media Studies
Poppelsdorfer Allee 47
Phone: (+49) 0228 73 4746